This strategy is AWESOME for introducing new buyers to the market. So often we wait for buyers to come to us. This strategy, however, comes from a place of value by educating the prospective clients.

 If you're ever in a market that has a saturation of inventory, this strategy can help you take control and work on balancing the market by finding buyers that are not already looking.
 
There are a couple of different ways to find and select tenants to target. My personal favorite is chasing tenants that are renting from small private landlords who own condos or single family homes (as opposed to apartment complexes).
 
Check out the video and learn why.
 
Remember, on AVERAGE I get one inbound phone call from every 164 pieces I send.
 
This strategy will likely have a higher returned mail from properties that are vacant. You also may find that your averages are different than mine ... good or bad. Hell, I work with agents in some markets that have a way better return than even I do.
 
I sent about 1,200 pieces out on my last campaign and have three leads (so there's perspective) and one has since qualified for up to $550,000 on a purchase. Not a bad return.
 
I've also run this campaign and send less pieces and gotten more calls. Just keep working the strategy and remember ... this is a great one to team up with a trusted lender on to have them help with the qualifying and follow-up.

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